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SUCCESS STORY - MyCrazyStuff

How MycrazyStuff earned >20% of their turnover on French
marketplaces
with BeezUP?

MyCrazyStuff Success Story | BeezUP

"BeezUP is an easy-to-understand tool for almost anyone. For me, BeezUP is a digital Swiss army knife", François Vieillard-Baron, CEO of MyCrazyStuff

On the program of this succes story

The company
Launched in 2004, MyCrazyStuff is one of the French pioneers in e-commerce on the unusual gadgets and original gifts market. The shop is exclusively digital and has been from the outset. Their aim was to become a major player in the French gadget e-commerce market, without losing sight of selling articles “that make people laugh”!

Problems at the start

  • Integrating the key marketplaces in the French market to take on the competition
  • Automating the product catalog with a feed of around 1500 to 2000 product references according to the season
  • Finding a feed management solution compatible with their PrestaShop
  • Saving time and being flexible and autonomous
Results
  • >30% of traffic generated on their online shop
  • >20% of their turnover since they integrated their catalog on marketplaces
  • 4000 active product references on their product catalog

🎯 For
All e-merchants who want to start selling on marketplaces and develop their digital business

📚 Themes
  • The Integration of a product feed management platform
  • Marketplaces sales automation
  • Product catalog importation on marketplaces
  • Integrate and diffuse on other marketing channels
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BeezUP
BeezUP is THE smart e-commerce data feed management solution for e-merchants. It responds to their challenges of profitability, automation and digital internationalization. With BeezUP solution, it is possible to manage, centralize and automate their product flows on different acquisition channels, from a single platform: marketplaces, price comparisons sites, affiliation, retargeting, product Ads… BeezUP it’s also 23 employees in Paris and Bordeaux, and nearly 2,000 international stores!

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