SUCCESS STORY - MyCrazyStuff
"BeezUP is an easy-to-understand tool for almost anyone. For me, BeezUP is a digital Swiss army knife", François Vieillard-Baron, CEO of MyCrazyStuff
On the program of this succes story
The companyLaunched in 2004, MyCrazyStuff is one of the French pioneers in e-commerce on the unusual gadgets and original gifts market. The shop is exclusively digital and has been from the outset. Their aim was to become a major player in the French gadget e-commerce market, without losing sight of selling articles “that make people laugh”!
Problems at the start
- Integrating the key marketplaces in the French market to take on the competition
- Automating the product catalog with a feed of around 1500 to 2000 product references according to the season
- Finding a feed management solution compatible with their PrestaShop
- Saving time and being flexible and autonomous
Results
- >30% of traffic generated on their online shop
- >20% of their turnover since they integrated their catalog on marketplaces
- 4000 active product references on their product catalog
🎯 For
All e-merchants who want to start selling on marketplaces and develop their digital business
📚 Themes
- The Integration of a product feed management platform
- Marketplaces sales automation
- Product catalog importation on marketplaces
- Integrate and diffuse on other marketing channels
BeezUP is THE smart e-commerce data feed management solution for e-merchants. It responds to their challenges of profitability, automation and digital internationalization. With BeezUP solution, it is possible to manage, centralize and automate their product flows on different acquisition channels, from a single platform: marketplaces, price comparisons sites, affiliation, retargeting, product Ads… BeezUP it’s also 23 employees in Paris and Bordeaux, and nearly 2,000 international stores!
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